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Author Bio for LaTresse Snead
LaTresse Snead with no space between La and Tresse.
(pronounced Lah-treese Sneed). The name LaTresse comes from a Latin word meaning noble leadership
LaTresse Snead was born during an earthquake in San Francisco and has brought that power to every position she has held since.
During her time as an executive leader in the nonprofit space, she worked at premier organizations, including the Boys & Girls Club of America, Mothers Against Drunk Driving, the American Red Cross, The Nature Conservancy, and the National Park Foundation. During these tenures, Snead influenced more than two hundred million dollars in donations and drove life-saving policies into effect, along with bold conservation initiatives.
LaTresse Snead is the CEO and founder of Bonsai Leadership Group, a boutique consulting, executive coaching, and leadership recruitment service for nonprofit organizations focused on creating racially diverse candidate pools for consideration in positions of power within the nonprofit sector. She is also a Birkman Certified Consultant and Certified Executive Coach who uses her skills to help clients achieve their professional goals.
In addition to her professional experiences, Snead has served on the boards of the North American Association for Environmental Education, EarthShare, Minnesota Council on Foundations, West Central Initiative, Alexandria Area YMCA, and Lakes Area Professional Women. She and her family reside in the Washington, D.C. metro area with their poochon pup, Pancake.
About the book
Call forth your power and rise.
“When Black Women Rise” is the story of nonprofit leader and visionary entrepreneur LaTresse Snead, who overcame her fears and dared to dream big. And—despite all the odds and statistics—won.
The story begins with an earthquake that shook up San Francisco and became the source of the power LaTresse carried throughout her life through her coming of age in 1980s crime-ridden Sacramento to her 18th birthday, when she embarks on a cross-country road trip journey with her mother and brother, as they run for their lives from Snead’s abusive and controlling father.
Inspired by the words of Oprah, Snead went from a lower-middle-class Black girl with no money, no resources, and a mother terrified of her husband to a powerful executive in the nonprofit space, influencing more than two hundred million dollars in donations during her tenures across Tastefully Simple, American Red Cross, Boys and Girls Club of America, The Nature Conservancy, National Park Foundation, and Mothers Against Drunk Driving. Snead used her voice in each position to drive life-saving policies into effect and help stabilize our country’s most vulnerable environments. Notably, she was consistently one of the few leaders of color in the environmental and conservation nonprofit landscapes.
She then went on to make nearly one million dollars in sales in her first year as an entrepreneur.
This book will explain how Snead overcame an abusive father, limited access to resources, racism, sexism, and microaggressions to become an influential figure in national nonprofits and teach readers how they define success for themselves following the never-before-seen executive coaching available in the book.
LaTresse Snead is the CEO and founder of Bonsai Leadership Group and is a premier executive coach for nonprofit leaders. She helps her clients navigate leadership and reach their boldest goals.
When Black Women Rise is Snead’s first book and gives readers the tools to break through the glass ceiling and avoid the cliff. They will learn to use their voice fearlessly, negotiate what they need, and build relationships that will serve them for years to come. After all, everything is possible if you just decide to bet on yourself.
Pull quote from the book “When Black Women Rise” by LaTresse Snead
“For the first time ever, I got positive reinforcement for trying to use my voice. Even though I didn’t get that position, my mom was right. While I’ll never know if I didn’t get that job because of some nepotistic connection one of those boys had, or if they were just better candidates than me, or if they didn’t give it to me because I was Black, it doesn’t matter, because that experience made me braver than I was before.
It made me realize that I could—and should—use my voice, if for no other reason than to continue to step into white spaces and shake things up. To make people uncomfortable with my Blackness, femininity, and desire to be a leader. It wasn’t going to be easy—that was clear—but I was gonna keep trying. And you should too.”
~ LaTresse Snead, “When Black Women Rise”